Cross Device Tracking

This presentation will provide background about the practice of cross device tracking and a description of some of the techniques currently used to correlate consumer devices.

Cross device tracking. 100 cookieless cross site and cross device 100 anonymized data 100 itp 2 x impact free as we dont use cookies at all. Cross device tracking helps identify which channels are most successful in helping convert browsers into buyers. Cross device tracking is the ability to serve specific relevant and targeted advertisements to a particular customer segment. The goal of cross device tracking is to be able to know that the person using smartphone x is the same person who uses tablet y and laptop z and then allow brands to retarget that person accordingly.

Ecommerce store owners have a small window of time to interact with prospective customers. This tracking method is commonly considered to be the future tracking model. Deterministic cross device tracking involves recognizing person level data like an email address when it s used across multiple devices. The cross device reports help you connect data about devices and activities from different sessions so you can get a better understanding of your users and what they do at each step of the conversion process from initial contact to long term retention.

The presentation will also look at the notice and transparency currently provided to consumers about cross device tracking and the options. The cross device reports are only available in user id views. Itp safe cookieless cross site and cross device tracking. Cross device tracking is supposed to handle this situation by making it possible to analyze user behavior even if they use different devices to visit the website in question.

Learn how cross device tracking works and how to use it. Hence cross device tracking provides a golden opportunity to publishers to increase the market value of their inventory. See how easy it is to track anonymous users on your site. What is cross device tracking.

Cross device tracking allows you to track your website users across all the devices they use to visit your website. Cross device tracking is the ability to recognize consumers across all their personal devices. Track users from any device they own. Goals cross device tracking aims to identify specific unique users even if they enter the.

Apart from ad targeting cross device tracking also helps publishers understand their users journey. Access the cross device reports. Cross device tracking refers to technology which enables the tracking of users across multiple devices such as smartphones television sets smart tvs and personal computers.